While a fresh cup of coffee (or three) has been part of the morning routine of the average American for decades, new and creative coffee options have exploded in popularity in recent years.
Traditionally, coffee beans have been ground, and then brewed and served piping hot. However, Millennials have rapidly shifted the coffee landscape with their preference for coffee brewed and served cold.
In fact, 66% of US Millennials drink cold brew coffee compared to 34% of GenX, according to Mintel.
One of the biggest trends in cold brew coffee is to infuse it with nitrogen gas. This drink is now commonly referred to simply as “nitro cold brew”.
A few years ago, nitro cold brew could only be found in a handful of specialty coffee shops. Now, nitro cold brew has gone mainstream and is already one of Starbucks’ best-selling drinks. Because of this, the company plans to install nitrogen equipment in all of its US stores by 2020.
However, it’s not just high-end coffee shops that are offering this specialty coffee option. Both Dunkin’ Donuts and Wawa convenience stores are beginning to roll out nitro coffee options in their US stores, as well.
Here’s what you need to know in order to take full advantage of the latest coffee consumer trend.
While nitrogen-infused coffee may sound new and strange, putting a gas into a beverage has been a common practice for a very long time. Sparkling water, beer, and soda are all beverages infused with carbon dioxide (CO₂).
Nitro coffee is no different, except the CO₂ has been swapped for nitrogen. Nitro coffee is even commonly dispensed from a tap, just like beer.
Photo by Amie Johnson
While the refreshing, crisp texture of carbon dioxide is preferred for beverages like soda, sparkling water, and light beer, it doesn’t compliment the flavors of darker, heavier beverages like coffee very well.
Similarly to dark beer, coffee lends itself more toward a thick, creamy, velvety-smooth texture. This is exactly the kind of texture that nitrogen imparts when added to a beverage. Because of this, many dark beers are also served with nitrogen; most notably, the world famous Guinness Stout.
Not only is nitro coffee served from a tap just like beer, many coffee shops also serve nitro coffee in a beer glass.
The creamy texture of nitrogen-infused beverages is an illusion created by the incredibly tiny bubbles that nitrogen creates.
One big benefit of nitrogen-infused beverages is that you can achieve the same creamy texture that was once only possible with milk or creamer, without any of the calories.
Frozen beverages continue to be an extremely popular product among consumers. They’re also one of the easiest, most profitable products for retailers to sell. In fact, with the right frozen beverage program, you can see profit margins as high as 70%-120%.
Because of this, retailers in the restaurant and convenience retail industries are already beginning to combine the popularity of nitro coffee with the high profit margins that frozen beverages offer.
Frozen nitro coffee can be made in the same frozen carbonated beverage machines that ICEE or Slurpee drinks are made in. These dispensers are already used in more than 80% of the world’s convenience stores and gas stations.
In these machines, a mixture of syrup, water, and CO₂ is chilled down, often below the freezing point of water. While water alone would freeze solid quickly under such temperatures, pressure (up to 40 P.S.I.), sugar, and CO₂ all combine to prevent the mixture from becoming a solid block of ice.
When this mixture is dispensed into a cup, the pressure is released, allowing ice crystals to rapidly form and expand, giving frozen carbonated beverages their signature, fluffy, foam-like consistency and crisp texture that customers have grown to know and love.
Frozen nitro beverages are similar, except they provide a much smoother, creamier texture. To make a frozen nitro beverage, you simply add nitrogen to the machine, instead of CO₂.
With a frozen beverage machine equipped with nitrogen, not only can you provide smooth, creamy, nitro coffee in frozen form, you can also provide all the other frozen beverage flavors that customers have come to love, such as Orange Creamsicle.
Calculate the ROI of your New Frozen Beverage Machine
FBD has the ability to apply nitrogen across all of our product platforms, and to date we have nitrogen configurations for the 372 and 774.
We are trusted by 80% of the world’s frozen beverage retailers, and our dispensers have the lowest total cost of ownership in the industry due to:
All of these features make it quick and easy to implement a profitable nitro frozen beverage program in your business.
Nitrogen capability will soon also be available for our new Multi-Flavor line-up on the 372 MFLV, 771 MFLV, and 772 MFLV.
Our Multi-Flavor dispensers allow customers to choose 1 base flavor, and then add up to 8 additional flavors to create a completely unique drink that’s perfect for them.
These dispensers feature a simple touchscreen interface that allows customers to easily select their desired flavor combination.
At the touch of a finger, customers can instantly mix the frozen beverage and flavor of their choice, such as:
Multi-Flavor dispensers are ideal for locations with limited retail space and a broader target audience (such as Millennials) with constantly changing demands.
Another big advantage of our Multi-Flavor units is that they dispense beverages (including spirits) in pre-set, controlled portions, reducing waste and saving costs.
Whether you run a restaurant, amusement park, movie theater, hotel, bar, or cruise ship, our expert team can advise you on the best way to set up a highly-profitable, frozen nitro beverage program.
At FBD, your business becomes our business. We work hand-in-hand with you to adjust your Frozen Nitro Beverage Program to your specific capacity and footprint needs, and to shifting market demands.
With over 532 unique equipment configurations, we can completely transform the interface of our machines, whether crew-served or self-serve, to align with your marketing needs.
We provide a dedicated service team, along with field service trainers that offer 24-hour tech support, free training on equipment, and field support.
Schedule a call to have one of our experts help you: